User Interface Architect & Design


Information Architecture interactivity Interaction Design usability User Interface Architecture


Why do we need an Information Architect?

Intuitive User Interface design can turn any un-navigable mess of Business Applications into a Usable means towards Taking Care of Business; Every day!, Users struggle with crudely designed tools known as "software applications" As a tidal wave of information crashes against the shoreline of our subconscious minds, a practical persona within our conscious awareness cries out for common sense understanding. How can we better prepare ourselves to filter and parse the essential tidbits from amongst the unfiltered mass of useless information? Designed4use Inc can help Your Company redesign an Information Architecture and User Experience which supports responsive interaction and intuitive interaction in harmony with goal directed task and transaction processing and KM exposition thru category > sub-cat > topic > sub-topic > Discovery plus browsing for implementation of a premier 'next-level leap forward' with AI Guided Support Apps 'Search Assisted Navigation'.


What Have You Done for Me Lately Rob? (and What does it Mean to be Human?)

I am a senior-level design professional with over 20 years of experience in the software & application development field. I have been involved in almost every aspect of the design process from user testing, comparative product research, rapid prototyping & design docs for proposed solutions, and delivering on the promise of those proposed design specifications. I help clients with complex IA issues via content analysis sorting out complex site structure, content modeling, navigation, and UX re-design problems to elevate their customer’s experience within both web & mobile channels.


I have demonstrated how to improve usability & findability using product research experience modeling, User Stories, Wireframes, User Journeys & electronic prototyping as part of a comprehensive yet agile development process – I can get my fellow team mates on board by asking them to learn, to reach outside their comfort zone & dare to innovate a better product by (not being afraid to fail, and) making it fun to work here while doing it. Have led many HTML CSS JavaScript dynamic content delivery Dev groups consisting of BA IA UX VD & FED


I have often had positive feedback from my colleagues and program managers on my ability to produce effective UX project estimates, work breakdown structures and provide leadership to the entire UX dev team made up of BAs, Visual Designers, IAs, Usability Testing professionals and Front-end developers. I enjoy mentoring & providing guidance to product dev team members across multiple disciplines including creative, copy writing, visual design, and coding backgrounds and my efforts have proven to bring them together them behind a common goal that employs a consistent app dev methodology and supports a repeatable series of UX Design process success.


My life's work reflects a specialization in IA and UX analysis with extensive expertise in UX scenario plans in software design. I have mastered the art of mobile app. design, Content Analysis, & Customer Experience optimization.

Your customers can't find what they're looking for if they are lost in a sea of unstructured data. Let our Information Architects create organized front-end structures and sensible navigation pathways that empower your Users to achieve their goals in a self-directed manner. Let us build your web-enabled application with a proven User Interface Architecture Methodology (read & download our instructional pdf)


Together, We Can Get There from Here

Using proper Software Development Lifecycle Planning and Documentation,
We can get you there. Let us guide your users to let them know where they are, where they came from, and how to get back.If you truly "understand" your Users' needs and provide them this freedom, then you'll never have to ask them the the question "Are you really sure that you want to delete that file?" again. Free human kind from information anxiety by providing them with an improved workflow, and they will become loyal customers who evangelize your hassel-free transaction process! How can you free your User Interface design if you can't free your mind?


Let us Re-work your UI and together we can create accessible content categories and comprehensible menu choices. Check out the experience we've put together over the last 10 years-take a look at founder Robert Dornbush's Work History, and get behind the notion that Designed4use believes in 'Action Not Words.' as Dornbush says "there is a magic recipe to producing effective multimedia, and it's a put up or shut up business where those who don't feel traction beneath their tread will be buried in the dust - If you're like me you don't have time for charlatans who talk the talk but don't know how to walk the walk"


The emphasis here at designed4use inc. is on the User Experience: which we plan for You by building a front-end model made up of UI design, navigation schema, page flow, work flow, and nesting of content. Our purpose is to illustrate the top 3-4 levels of drill-down for each planned feature or functionality set with the intent of mapping how all functions coexist within a cohesive planned architecture. Multiple simultaneous enhancements to an enterprise level business software must be planned with regard to Information Architecture; otherwise, the software will evolve into an un-navigable maze of features which seem "tacked-on" without regard to usability and overall structure.


Please Contact Us for Help Re-Engineering Your Business Applications for Enhanced Usability

Welcome Back My wee Cheeky Monkeys Robert Dornbush II
Information Architect
Interaction Designer
Owner & Software Design Consultant
designed4use, inc.
as a UX Architect rob dornbush
is UI Design certified by SFSU,
has Software Dev Life Cycle knowledge,
Product Management experience, and
is a SCRUM Master Trained
Agile Backlog Manager with SDLC & Business Analyst exp.

Send Help Quick - we're having an ergonomically incorrect Design Emergency!  

Roger That Houston, Usability Problem at 3:00 When your UI Needs Help Quick
Call Out The 'A' Team
designed4use, inc.
User Experience Design
don't leave it to chance, because
positive User exp counts the Most
On Your Mission Critical
Business Software Applications
consult a true UX Architect, not an imposter
We're going to need a whole boatload of designers on this one!

For more info Go To the designed4use Business web site to view portfolio examples of our work**

  1. Visit the designed4use private collection for demonstration use only
  2. call first to obtain login by agreeing to non-disclosure statement and
  3. to secure our expressed consent + permission to view client site samples
  4. Then come and browse our Public Online Portfolio on Adobe at My Portfolio
  5. from my Adobe Creative Cloud portfolio on

  6. or via private login gallery upon request at our Private SharePoint repositry
  7. Where You can view custom UI solutions for Business web applications